Discover more about the trends that are affecting bookshops today. This article will actually open your eyes to quite a few things that you did not know.
In an increasing globalised age, we'd expect that international firms would end up dominating most markets. Indeed, you’d expect that the field would be dominated by a couple of footballers. And to an extent that is true, in certain in the United States. However, amazingly, independent bookshops have also been having some promising times. The number of independent bookshops keeps growing year after year. And this happens to be perhaps having an effect on how other bookshops go about they way they work. For instance, Waterstones’ owner might agree that the chain has changed itself over the years to give so much freedom to individual bookstores with regards to what they stock and what they promote most heavily, so any two shops in the chain might feel quite unlike each other. Continue an eye on the broader book industry to see what else is happening.
Do you remember the unstoppable rise of ebooks a couple of years ago? No? Well, a couple of years back, there was the profound expectation that sooner or later ebooks would dominate the book market and possibly even make books entirely obsolete. One university, in preparation for this brave brand-new world, entirely remodelled its library to have no books. A few years after that, the scenario couldn’t be more various. Print books are still more than twice more popular than ebooks are. In fact, ebook reading through rates have really flatlined recently. This certainly gives quite a bit of intend to bookshops to continue growing in the market. Indeed, Fnac’s shareholder would most likely be in agreement that standard book sales still have so many potential. Book industry statistics honestly are fascinating, especially when you look at each bookstore market segment.
There’s a fairly prominent preconceived notion that books are commonly read by older people and that younger individuals do not read at all. The reasons for this impression are rather obvious – the younger generations have cultivated up with many other forms of media as well as books, so would obviously have less time to dedicate to book reading, especially when they could be binge watching tv shows. Nevertheless, statistics indicate that younger humans are more voracious readers than the older generations. Supposedly, 4 in 5 have read a book in the last twelve months in terms of people aged 18-29. By contrast, just 7 in 10 people over the age of 65 have read a book in the last year. Barnes & Noble’s shareholders would probably take convenience in this statistic as it indicates that the total market happens to be expanding, instead of contracting. This might make it much easier to identify a target market for bookstores.